The emphasis of a marketing strategy for a continuous innovation concentrates on
A) obtaining exclusive distribution.
B) setting a low price.
C) generating awareness.
D) using reminder advertising to reeducate consumers.
E) using personal selling.

Question

Quizplus · Accepted Answer

Continuous innovations typically involve minor improvements or updates to existing products. The primary marketing strategy is to generate awareness among consumers about these new features or enhancements.

The Emphasis of a Marketing Strategy for a Continuous Innovation