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Research Shows That While Feature Bloat Can Increase the Capability

Question 127

Multiple Choice

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,


A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
B) few brands take advantage of the opportunity to improve their offerings.
C) there is typically such a large increase in price that few buyers respond.
D) competitors typically respond so quickly that there is little impact on sales.
E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

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