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The Relationship Between a Product Line and Product Mix Is

Question 128

Multiple Choice

The relationship between a product line and product mix is


A) product mixes include product lines.
B) product lines include product mixes.
C) product lines refer to consumer products; product mixes refer to business products.
D) product mixes refer to consumer products; product lines refer to industrial products.
E) there is no significant difference other than minor product variations of color, size, or form.

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