Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors),household care (Downy fabric softener and Tide detergent),and Pampers diapers.
A)marketing mix
B)product class
C)product itemization
D)product line
E)product mix

Question

Quizplus · Accepted Answer

All of the different product lines offered by an organization are referred to collectively as the product mix.

Procter & Gamble Has a Large ________ That Includes Product