During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a
A) product line.
B) product item.
C) product mix
D) product industry.
E) product class.

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand offered by a company. In this case, the different types of trash bags and food storage containers are each a product line under the Glad brand.

During a Recent Shopping Trip to Target, Carlie Noticed That