The term product class refers to
A)the NAICS designation of an individual product or brand.
B)the designation of an individual product based upon its form.
C)a variation of a product within a product mix.
D)the designation of a product based on whether it is a consumer product or business product.
E)the industry a set of offerings belongs to.

Question

Quizplus · Accepted Answer

The term product class refers to the industry a set of offerings belongs to. It is a broader category that includes multiple products or brands within it. For example, the product class of smartphones includes various brands such as Apple, Samsung, and Google.

The Term Product Class Refers to