The intangibility element of a service refers to the fact that it
A) has value that can only be determined by using subjective criteria.
B) can't be held, touched, or seen before the purchase decision.
C) requires the ability to provide the service even in times of no demand.
D) can maintain or accumulate good will with customers.
E) can be objectively evaluated.

Question

Quizplus · Accepted Answer

Intangibility in services means they cannot be physically touched or seen before the purchase, distinguishing them from tangible goods.

The Intangibility Element of a Service Refers to the Fact