Figure 9-1
-According to Figure 9-1 above, column A would represent which type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Question

Figure 9-1
-According to Figure 9-1 above, column A would represent which type of product?
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Quizplus · Accepted Answer

Specialty products are those that are unique and for which consumers are willing to make a special effort to buy. Column A represents specialty products because it shows products that are not easily found and that consumers are willing to travel to buy.

Figure 9-1 -According to Figure 9-1 Above, Column a Would Represent Which