For shopping products, the consumer
A) purchases the items frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on criteria such as price, quality, or style.
C) makes a special effort to search out and buy the items.
D) does not know about the items or knows about them but does not initially buy them.
E) buys the items as a result of buying other consumer products, such as impulse purchases.

Question

Quizplus · Accepted Answer

Shopping products are those for which consumers compare several alternatives on criteria such as price, quality, or style before making a purchase decision.

For Shopping Products, the Consumer