A single jar of original formula Carmex has different prices for the product depending upon where it is sold, but each price will end in a nine ($0.99 at mass merchandisers like Walmart or Target; $1.59 at drugstores; and $1.79 at grocery stores). This pricing strategy is called
A)standard pricing.
B)odd-even pricing.
C)customary pricing.
D)everyday lower pricing.
E)at-market pricing.

Question

Quizplus · Accepted Answer

This pricing strategy is called odd-even pricing, where the price ends in an odd number (such as .99) to make it look like a better deal to consumers.

A Single Jar of Original Formula Carmex Has Different Prices