Marketers using a dynamic price policy should take care to avoid
A) requests for allowances.
B) price discrimination.
C) contradictory promotions.
D) changes in market segmentation.
E) challenges from government agencies.

Question

Quizplus · Accepted Answer

Price discrimination is a situation in which a seller charges different prices for the same product or service to different customers. This can be illegal in some cases, and it can also damage the seller's reputation.

Marketers Using a Dynamic Price Policy Should Take Care to Avoid