Which of the following statements regarding pricing objectives is most accurate?
A) Pricing objectives are similar to core values in that there is little to no change in them over time.
B) Pricing objectives may change depending on the segments in which a company is doing business.
C) Pricing objectives may change depending upon the cost of advertising.
D) Pricing objectives are established exclusively by the marketing department.
E) Pricing objectives are extremely sensitive to even the slightest change in the local economy.

Question

Quizplus · Accepted Answer

Pricing objectives may change depending on the segments in which a company is doing business because different market segments may have different needs, competitive environments, and price sensitivities.

Which of the Following Statements Regarding Pricing Objectives Is Most