While consumer tastes and price and availability of similar products determine what consumers want to buy, consumer income determines
A) where they buy.
B) the degree of brand loyalty.
C) the degree of repeat purchase.
D) what they can buy.
E) their likelihood of spreading positive word-of-mouth.

Question

Quizplus · Accepted Answer

Consumer income determines what they can buy because it directly affects their purchasing power and ability to afford certain products or services.

While Consumer Tastes and Price and Availability of Similar Products