Setting prices a few dollars or cents under an even number is referred to as
A) odd-even pricing.
B) prestige pricing.
C) price lining.
D) above-, at-, or below-market pricing.
E) every day fair pricing.

Question

Quizplus · Accepted Answer

Odd-even pricing is a pricing strategy in which prices are set a few dollars or cents under an even number. This is done to make the price seem lower than it actually is. For example, a product that costs $10 might be priced at $9.99.

Setting Prices a Few Dollars or Cents Under an Even