Prestige pricing refers to
A) charging different prices to different buyers for goods of like grade and quality.
B) setting a low initial price on a new product to appeal immediately to the mass market odd-even pricing.
C) setting a market price for a product or product class based on a subjective feel for the competitors' price or market price.
D) setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
E) setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.

Question

Quizplus · Accepted Answer

Prestige pricing involves setting a high price to attract quality- or status-conscious consumers who associate higher prices with higher quality or status.

Prestige Pricing Refers to