Penetration pricing is intended to appeal to which market?
A) highly selective, quality-seeking consumers
B) price-insensitive markets
C) specialty product markets
D) the same markets as those targeted with a skimming pricing strategy
E) the mass market

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to attract a large number of customers by setting a low initial price to gain market share quickly, appealing to the mass market.

Penetration Pricing Is Intended to Appeal to Which Market