When considering the use of everyday low pricing, one should consider the impact on ________ because of EDLP's potential to affect product quality assessments.
A) competitor's promotional strategies
B) product benefits
C) convenience
D) brand name and store image
E) maintained price

Question

Quizplus · Accepted Answer

Everyday low pricing (EDLP) can influence consumer perceptions of brand name and store image, as consistently low prices might lead consumers to question the quality of the products offered.

When Considering the Use of Everyday Low Pricing, One Should