Cross-channel consumers who are motivated by price, avoiding shipping costs, immediate possession of a product, and easier returns are likely to participate in
A) multichannel buying.
B) webrooming.
C) social commerce.
D) showrooming.
E) push retailing.

Question

Quizplus · Accepted Answer

Webrooming refers to the practice where consumers research products online but go to a physical store to make the purchase. This behavior is often motivated by the desire to avoid shipping costs, gain immediate possession of the product, and have easier return options.

Cross-Channel Consumers Who Are Motivated by Price, Avoiding Shipping Costs