Careerbuilder.com has made its Monk-email site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-email have been sent since 2006. Careerbuilder.com is using ________ to promote its services.
A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

Careerbuilder.com is using viral marketing, as the Monk-email site encourages users to share personalized e-cards, leading to widespread sharing and promotion of their services.