Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NIKEiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.
A) wikis
B) cookies
C) bot
D) collaborative filtering
E) choiceboards
Correct Answer:
Verified
Q15: In the marketspace,consumers can tell marketers specifically
Q24: Customers can build their own bicycle at
Q24: Seven Cycles creates _ in its creation
Q27: Which of the following examples demonstrates how
Q28: Because _ collect precise information about preferences
Q29: Interactive marketing often makes use of
A) niche
Q30: Two unique capabilities of digital technology, _,
Q34: Collaborative filtering gives marketers the ability to
Q35: An interactive,Internet-enabled system that allows individual customers
Q35: When you view a selection at Amazon.com
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