Two unique capabilities of digital technology, ________, promote and sustain customer relationships for the marketer.
A) choice and control
B) cost and convenience
C) interactivity and individuality
D) communication and information
E) choice boards and collaborative filtering

Question

Quizplus · Accepted Answer

Interactivity and individuality are unique capabilities of digital technology that allow marketers to engage with customers in a personalized manner, fostering and maintaining strong customer relationships.

Two Unique Capabilities of Digital Technology, ________, Promote and Sustain