Performance measures for social media marketing programs are divided into two types:
A) the number of photos uploaded and the number of characters typed (comments, tweets, etc.).
B) purchases made online and purchases made in a store as a result of a link from a social media website.
C) traditional media costs and social media costs.
D) the number of "views" of a YouTube video and the number of "likes" on Facebook.
E) those linked to inputs or costs and those tied to the outputs or revenues.

Question

Quizplus · Accepted Answer

Performance measures for social media marketing programs are typically divided into those related to inputs or costs (such as budget spent, resources used) and those related to outputs or revenues (such as engagement metrics, sales generated).

Performance Measures for Social Media Marketing Programs Are Divided into Two