An active consumer who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand is referred to as
A) an expert.
B) a follower.
C) an end receiver.
D) a traditional consumer.
E) an evangelist.

Question

Quizplus · Accepted Answer

An evangelist is someone who is highly enthusiastic about a brand and actively promotes it to others, often sharing their positive experiences and encouraging others to try the brand.

An Active Consumer Who Is "Delighted" with a Brand and Its