Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?
A)supply-driven merchandising
B)cross-merchandising
C)scrambled merchandising
D)micro-merchandising
E)demand-driven merchandising

Question

Quizplus · Accepted Answer

Randall is using micro-merchandising, which involves tailoring the assortment of products in a store to meet the preferences and demands of local customers.

Randall Notices That Customers at His Store Prefer Certain Types