The brand image that bears your name and that must be managed 24 hours a day, 7 days a week, 365 days a year, is referred to as your
A)social brand.
B)brand equity.
C)unique brand.
D)primary brand.
E)personal brand.

Question

Quizplus · Accepted Answer

Your personal brand is the image or impression that is associated with your name, which you need to manage constantly. This concept emphasizes the importance of how you present and market yourself to others on a continuous basis.

The Brand Image That Bears Your Name and That Must