As a marketing strategy, what is diversification?
A)selling more of existing goods and services to existing customers
B)selling existing goods and services to new customers
C)selling new goods and services to new customers
D)offering new products that are unrelated to the existing products produced by a company
E)creating new goods and services for existing markets

Question

Quizplus · Accepted Answer

Diversification in marketing refers to the strategy of entering into new markets with new products, which is represented by option C.

As a Marketing Strategy, What Is Diversification