When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n)________ reference group.
A)aspirational
B)negative
C)dissociative
D)avoidance
E)membership

Question

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The Answer of When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n)________ reference group.
A)aspirational
B)negative
C)dissociative
D)avoidance
E)membership

When a Group of Consumers Is Viewed as "Uncool" by Your