Which statement is true regarding buyers/customers for the business-to-business (B₂B)market?
A)Buyers for the B₂B market are larger in number than the B₂C market.
B)B₂B customers don't impact the firm's bottom line.
C)B₂B buyers don't typically foster relationships with their customers.
D)Business marketers typically deal with far fewer buyers than consumer markets.
E)Because B₂B markets have many customers, each individual customer is not as essential to the firm's success.

Question

Quizplus · Accepted Answer

Business-to-business (B2B) markets often involve transactions between companies, which means the number of buyers is generally smaller compared to the business-to-consumer (B2C) market. In B2B markets, relationships and negotiations are key, and each buyer often represents a significant portion of the seller's business, making the dealings more personalized and the number of buyers more manageable.

Which Statement Is True Regarding Buyers/customers for the Business-To-Business (B₂B)market