Select the statement that best characterizes the B₂B purchasing process.
A) B₂B purchase decisions are typically made by a single individual.
B) The B₂B purchasing process is more complex than the consumer decision-making process.
C) In B₂B purchasing, buyers engage in limited-term or one-time-only relationships with many different sellers.
D) B₂B purchase decisions are not affected by derived demand but are driven by consumer needs and preferences.
E) The B₂B purchasing process does not require any sort of standardized procedures.
Correct Answer:
Verified
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