How consumers make choices is influenced by the personal, financial, and social significance of the decision being made, in other words, their level of
A)self-actualization.
B)cognitive dissonance.
C)motivation.
D)perception.
E)involvement.

Question

Quizplus · Accepted Answer

The level of involvement reflects how personally, financially, and socially significant the decision is to the consumer, influencing how much effort they put into making a choice.

How Consumers Make Choices Is Influenced by the Personal, Financial