A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in
A)concept testing.
B)test marketing.
C)idea screening.
D)product screening.
E)concept marketing.

Question

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The Answer of A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in
A)concept testing.
B)test marketing.
C)idea screening.
D)product screening.
E)concept marketing.

A Company That Is Introducing a New Product in Its