The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called
A)concept marketing.
B)idea screening.
C)test marketing.
D)prototype evaluation.
E)concept testing.

Question

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The Answer of The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called
A)concept marketing.
B)idea screening.
C)test marketing.
D)prototype evaluation.
E)concept testing.

The Procedure in Which Marketing Professionals Ask Consumers for Their