It is during the idea generation stage of the new-product development process that the company often ends up rejecting most new goods and services for one reason or another.

Name: It is during the idea generation stage of the new-product development process that the company often ends up rejecting most new goods and services for one reason or another.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The idea generation stage is about creating as many ideas as possible without judgment. Rejection typically occurs during the idea screening stage.

It Is During the Idea Generation Stage of the New-Product