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Firms That Market the Same Product to Multiple Regions with Different

Question 100

Multiple Choice

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?


A) a geographic targeting strategy
B) a concentrated targeting strategy
C) a differentiated marketing strategy
D) a niche marketing strategy
E) an undifferentiated targeting strategy

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