According to your text, what tool provides an excellent framework to determine if a firm will be successful targeting a specific segment?
A)a perceptual map
B)a positioning map
C)a SWOT analysis
D)a segmentation analysis
E)Maslow's hierarchy of needs

Question

Quizplus · Accepted Answer

A positioning map (also known as a perceptual map) helps firms understand how each competitor is positioned in the minds of consumers, which is crucial for determining the potential success in targeting a specific segment.

According to Your Text, What Tool Provides an Excellent Framework