Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on
A)lifestyle.
B)age.
C)customer convenience.
D)motivation.
E)gender.

Question

Quizplus · Accepted Answer

Claritin is targeting a specific age group (children) by creating a chewable, fruit-flavored allergy tablet, which indicates market segmentation based on age.

Claritin, Makers of Allergy Tablets, Expanded Its Product Line to Include