Erving Goffman's concept, "impression management," refers to the practice of presenting one's self to others in ways that might cause them to view one favorably.

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Impression management is a term coined by sociologist Erving Goffman which describes the process through which individuals attempt to control the impressions others form of them, especially by manipulating their appearance and the manner in which they present themselves.

Erving Goffman's Concept, "Impression Management," Refers to the Practice of Presenting