The societal marketing concept holds that .
A) consumers will favour products that offer the most in quality, performance, and innovative features
B) the society will only favour products that are available and highly affordable
C) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
D) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
E) a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes that a company's marketing decisions should not only focus on economic value but also consider the impact on society and the environment, ensuring sustainable and ethical practices.

The Societal Marketing Concept Holds That