Integrating the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n) marketing system.
A) administered VMS
B) contractual VMS
C) direct
D) corporate vertical
E) horizontal

Question

Quizplus · Accepted Answer

Zara's integration of design, manufacturing, and distribution under its own management exemplifies a corporate vertical marketing system, where a single company controls multiple levels of the supply chain.

Integrating the Entire Distribution Chain - from Its Own Design