Which of the following is true of a conventional distribution channel?
A) It consists of producers selling their products directly to customers without the use of intermediaries.
B) It has each channel member acting as a separate business unit trying to maximize its own profits.
C) It has one channel member owning the other channel members.
D) It is a distribution channel where a producer is owner of all the other channel members.
E) It has all members of the channel working together as a single organization.

Question

Quizplus · Accepted Answer

In a conventional distribution channel, each channel member operates independently and seeks to maximize its own profits, rather than working together as a single organization.

Which of the Following Is True of a Conventional Distribution