Which of the following is a disadvantage of using digital, mobile, and social media for advertising?
A) Audience selectivity is low.
B) The audience controls content and ad exposure.
C) The interactive capabilities are low.
D) There is little scope for personalization.
E) The costs are high.

Question

Quizplus · Accepted Answer

The audience controls content and ad exposure, which can be a disadvantage as it means advertisers have less control over how and when their ads are seen.

Which of the Following Is a Disadvantage of Using Digital