CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether. How would this be classified in a SWOT analysis?
A) weakness
B) strength
C) barrier to entry
D) resources
E) threat

Question

Quizplus · Accepted Answer

This change is a strength as it aligns the company's brand with its mission of promoting better health, potentially enhancing its reputation and customer trust.

CVS Pharmacy Changed Its Name to CVS Health, Reshaping and Broadening