Which of the following is true of focus group discussions?
A) Consumers are not always honest and open about their opinions.
B) They usually employ large samples.
C) The quantitative data can be evaluated quickly and economically.
D) Consumers' facial expressions are hidden.
E) Results can be easily generalized to an entire population.

Question

Quizplus · Accepted Answer

Focus group discussions often involve small groups where participants may not always be completely honest or open due to social desirability bias or group dynamics.

Which of the Following Is True of Focus Group Discussions