During which stage of the business buying decision process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?
A) general need recognition
B) proposal solicitation
C) product specification
D) order-routine specification
E) performance review

Question

Quizplus · Accepted Answer

During the product specification stage, buyers analyze components to see if they can be improved or made more cost-effective, often through value analysis.

During Which Stage of the Business Buying Decision Process Is