is a discomfort caused by post-purchase conflict.
A) Restraint bias
B) Selective retention
C) Selective attention
D) Cognitive dissonance
E) Subliminal perception

Name: is a discomfort caused by post-purchase conflict. A) Restraint bias B) Selective retention C) Selective attention D) Cognitive dissonance E) Subliminal perception
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Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort experienced when holding conflicting thoughts, beliefs, or attitudes, especially after making a purchase decision.

Is a Discomfort Caused by Post-Purchase Conflict