means that consumers are likely to remember good points made about a brand they favour and forget the good points made about competing brands.
A) Selective distortion
B) Selective attention
C) Selective retention
D) Subliminal perception
E) Restraint bias

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency of consumers to remember positive information about a brand they favor and forget positive information about competing brands.

Means That Consumers Are Likely to Remember Good Points Made