When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by _.
A) pushing one-way commercials at customers
B) identifying and targeting late adopters
C) developing print and radio advertisements
D) withdrawing from online social networks
E) generating person-to-person brand conversations

Question

Quizplus · Accepted Answer

Marketers typically begin word-of-mouth marketing by generating person-to-person brand conversations to encourage organic sharing and recommendations among consumers.

When Marketers Want to Promote Their Products and Services Through