Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?
A) more-for-more
B) more-for-the-same
C) more-for-less
D) less-for-much-less
E) same-for-less

Question

Quizplus · Accepted Answer

The "same-for-less" positioning strategy offers consumers the same brands or products as competitors but at a lower price, providing value through cost savings.

Which Positioning Strategy Offers Value for Consumers by Providing the Same