When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be _.
A) actionable
B) observable
C) measurable
D) accessible
E) substantial

Name: When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be _. A) actionable B) observable C) measurable D) accessible E) substantial
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A market segment is considered measurable when its size, purchasing power, and profiles can be determined.

When the Size, Purchasing Power, and Profiles of a Market