Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on .
A) multiple segmentation bases
B) behavioural variables
C) psychographic segmentation bases
D) geographic regions
E) demographic variables

Question

Quizplus · Accepted Answer

Gold Class Electricals uses multiple segmentation bases as it targets market segments based on a combination of geographic (country), demographic (age, social class), behavioral (usage rate, benefits sought) factors.

Gold Class Electricals, a Consumer-Electronics Firm, Targets Market Segments Based